Why?

To build healthier, happier humans so that the rest of their life is the best of their life.

This is why we are here.

It’s taken 10 years to articulate, but it’s always been the why.

In a time of unprecedented change and upheaval, when our whole world has been turned upside down and left like a tortoise attempting to breakdance, it actually hasn’t been that difficult to do.

Why?

Firstly because of you,

with each day that passed, each news update, every prime minister’s address, our members were unwavering. You rallied around us as coaches, flooding our emails and inboxes with reassurance, offers of help and more importantly with kindness and compassion.

You pulled together (to a safe distance no closer than 6ft with rigorous hand washing) and rolled your sleeves up to push forwards.

And for that, we will forever be indebted to you. At a time where it seemed like the storm would sink us all, our ship was more buoyant than ever.

And alongside that, it wasn’t as difficult as some may have imagined because at our core, nothing has changed,

'“build healthier, happier humans so that the rest of their life is the best of their life.”

nowhere in that does it say where we have to be to do it.

Nothing that is happening now is distracting us from what we have always been here to do.

We are not a building.

(we love Unit 12, we have poured our heart and soul into building it, but it is just a building.)

We are not the equipment.

(of course we miss your face when we tell you how many calories on the bike it is, and who doesn’t miss the knurling of the barbells between your palms, but these are just tools)

We are not the program.

(we spend hours, built upon years of discussion, testing, researching and retesting to help inform what we program, based on you, but we are not just a workout.)

Collectively,

with each and every one of you wonderful, resilient humans,

we are unapologetically

OUTCAST.